Founded by Andrew MacFarlane, Gritstone Productions began as a passion project to create original content for the climbing community. Though the projects have grown and become more ambitious, the drive to create meaningful content remains constant.
Andrew has a degree in philosophy and film and began his career in the film and TV industry. He later moved into the corporate space where he honed his skills as a marketer, creating digital strategies and implementations to grow businesses. Andrew moved to London, England in 2017 where he completed a Master of Business Administration degree with distinction. He soon after returned to working as a marketer but also created Gritstone Productions to bring his passion for business and art into the sports industry. It is his mission to highlight talented athletes, help clients grow their businesses, and inspire audiences with moving stories.